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Celebrity endorsements, firm value and reputation risk: evidence PDF results

celebrity endorsements, firm value and reputation risk: evidence ...

celebrity endorsements, firm value and reputation risk: evidence from the tiger woods scandal christopherr. knitteland victor stango ∗ august 25,2010 abstract...

celebrity endorsements, firm value and reputation risk: evidence ...

celebrity endorsements, firm value and reputation risk: evidence from the tiger woods scandal christopher r. knittel and victor stango february 24, 2012

Rebuilding a professional athlete's reputation after a scandal ...

celebrity endorsements, firm value and reputation risk: evidence from the tiger woods scandal. uc davis, 28 oct. 2010. web....

2011-present, william barton rogers professor of energy ...

"celebrity endorsements, firm value and reputation risk: evidence from the tiger woods scandal." revised and resubmitted to management science.

Davis, california 95616 - urrent ositions

"celebrity endorsements, reputation risk and firm value: evidence from the tiger woods scandal" (with chris knittel). revise and resubmit, management science.

The burden of celebrity: the impact of ceo certification contests ...

Lower suppliers' perceived risk in transacting with the firm.... new information about the value of the firm... reputation: realizing value from the corporate image.

The burden of celebrity: the impact of ceo ...

Perceptions of the risk in transacting with the firm.... new information about the value of the firm (brown... role social resources such as reputation, celebrity...

The burden of celebrity: the impact of ceo ...

evidence does exist suggesting that top... lower suppliers' perceptions of the risk in transacting with the firm.... provided new information about the value of the firm...

Achieving competitive advantage by leveraging star knowledge ...

... among knowledge workers: evidence from equity... the firm reputation variable takes the value of 1 if an analyst is working for a... second, stars may have greater risk...

Proceedings of asbbs volume 17 number 1 - introduction - ...

Associated with purchase risk, were perceived to... there is evidence that marketers are utilizing this... other methods would include celebrity endorsements...

Period: semester i 1996/1997 title author supervisor(s)

evidence from the fruits and vegetables industry... a study of customer value in the airline industry... celebrity endorsements: the effects of celebrity

International conference in marketing

Consumer innovativeness and brand reputation: the... and age on single and multiple celebrity endorsements (with... an exploration of value architecture for...

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